Monday, September 24, 2007

Starbucks to give away 50 million iTunes songs

Earlier this month Apple and Starbucks announced their partnership, whereby customers can wirelessly browse, search for, preview, buy and download music from iTunes while at Starbucks, without a connection fee.

As the launch nears (October 2nd) Starbucks has announced a promotion running from October 2nd to November 7th, in which customers at participating locations can download the "Song of the Day" (selected by Starbucks, naturally), free from iTunes.

The press release says:

From October 2 to November 7 at more than 10,000 Starbucks locations, customers may receive "Song of the Day" cards redeemable on the iTunes Store for Mac or PC for a complimentary song hand-selected by Starbucks Entertainment. Throughout the promotion, Starbucks will give away 1.5 million downloads on iTunes per day for a total of more than 50 million free songs.

"Song of the Day" kicks off Starbucks exclusive partnership with Apple, which lets customers use the T-Mobile HotSpot Wi-Fi Network at participating Starbucks to wirelessly download music onto their iPhone, iPod touch or laptop from the iTunes Wi-Fi Music Store with no Wi-Fi connection fees or HotSpot login required.
I also like the "Now Playing" feature, that lets you seamlessly preview, buy, and download the music currently playing in the Starbucks you are at. As long as it's not muzak, that is.

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