"Don't Link to Us" - Business Week
Deep-linking is when you make a hyperlink that points to a specific page or image on another website, instead of to that website's main or home page. You would normally think, who in their right mind wouldn't want a deep link driving traffic to their site, if they have ads at all? In fact, most sites get rather annoyed if you don't credit them. Business Week, for one, feels differently.
According to SmugMug CEO Don MacAskill , after he was interviewed by Business Week, they asked him not to deep-link to the story. They told him it it would violate their user agreement. He was amazed, but he complied.
A little research showed that Business Week's User Agreement does indeed preclude deep linking. It says:
use or attempt to use any "deep-link," "scraper," "robot," "bot," "spider," "data mining," "computer code" or any other automated device, program, tool, algorithm, process or methodology or manual process having similar processes or functionality, to access, acquire, copy, or monitor any portion of BW.com, any data or content found on or accessed through BW.com, or any other BW.com information without prior express written consent of BW.It turns out this is not as uncommon as you might think. According to BizHelp24, you should check the User Agreement or Terms of Use of each site before deep-linking to a web page. (Just in case you want to know, BizHelp24's Terms of Use doesn't say anything about deep-linking
).Basically, this could mean a lot of the deep-links at social news sites like Digg, Propeller, Mixx, etc. could be violating Terms of Use. Ugh.
Of course, most sites (like this one) would love to be deep-linked. BTW, in case you're wondering I didn't link to Business Week's User Agreement directly. I linked through a Google search (check the URL).
Posts
6 comments:
bizzare behaviour, can't understand logic of that
As a professional Internet marketing consultant, I cannot understand it either. I consider deep linking to be an integral component to my own success.
My mom built a history website, and then she kept calling me bitching about some woman, who was "stealing her content."
I checked. The only thing the other woman was guilty of was "deep linking" my mom's website.
I was never able to convince my mom that it was a good thing and not a bad thing.
For the most part, most companies who view deep linking as a bad thing seem to be the companies who have always operated in the offline world, prior to coming online.
BW.com is a good example, since Business Week is a print magazine.
PLAGIARISE (verb)
To take without referencing from someone else's writing or speech; of intellectual property [syn: plagiarize]
Citation: Dictionary.com. WordNet® 3.0. Princeton University. http://dictionary.reference.com/browse/plagiarise (accessed: January 27, 2008).
This seems like a case of not knowing what deep-linking means.
Fuel is the adrenaline of any car, truck or engine. Thus, it is every vehicle owner's wish to enhance the fuel of their car and save more of it as well. With this in mind, the most innovative fuel-saving tool in the automotive industry was conceptualized and created: the Tornado Fuel saver. An automotive air channeling tool that creates a swirling air motion, the Tornado Fuel Saver allows the air to move in a faster and more efficient way by whirling air around corners and bends. Hence, more fuel is saved.
Interesting stuff! Stumbled upon your blog and enjoyed reading some of your posts.
Post a Comment