Pepsi, Amazon MP3 Team Up for "Pepsi Stuff"

This was previously announced in December, but now it has a real name: "Pepsi Stuff."

Four billion (with a b!) specially marked packages of Pepsi products will have collectible points on them that can be "banked," starting Feb. 1, on PepsiStuff.com - and later redeemed for purchases at Amazon MP3.

This was one of the clues, BTW, that led to the conclusion that Sony BMG was going to drop DRM - participation in this promotion - since Amazon MP3 only sells DRM-free MP3s. As we know, with Sony BMG agreeing to sales at Amazon MP3, all four major music labels now sell DRM-free content there - and it's the only retailer that can make that claim.

In addition to the redeemable points (5 points = 1 MP3), participants can also enter a daily sweepstakes for the chance to win trips to events like the Super Bowl, the MLB All-Star game and the Daytona 500, as well as for cash and other prizes. If you'd like, you can sign up at the link above for an email to alert you when the promotion begins.

You can read the full press release, including multiple pats on the back among all concerned, here.