Amazon.com: We're Sorry, More Kindles Are Coming

When the Kindle was launched, despite skepticism, it sold out very quickly. This of course led to speculation that a) they totally underestimated the product's possibilities, or b) it was a marketing gimmick, a PR ploy. I personally lean toward a).

If you went to the Amazon.com website on Thursday you would have seen an apology from Jeff Bezos front-and-center on their homepage, indicating that hopefully soon customers will be able to order a Kindle and have it shipped the same day.

Without knowing exactly how many Kindles have been sold, it's difficult to say how successful it really is. But reading his apology: a six-week wait? If you really want to apologize, how about a free download for some of the early sufferers, er, adopters?

For me, as I've said earlier, I don't mind leaving a paperback on a BART train, but one of these? I'll think about it for a while longer.