Fake Microsoft OS Mojave Gets Its Own Website

Earlier we wrote about how Microsoft used a kind of blind taste test to get die-hard Windows XP users to try Vista --- and that they even liked it. They were told that they were trying a new OS, called Mojave. We also said that Microsoft hadn't figured out a marketing campaign, but it appears that's changed.

Microsoft's put up a teaser website, which is simply a single page with the image above on it (click to enlarge). As the site says, on July 29th Microsoft is going to post a video, one which it showed at a financial analysts meeting on Thursday.

The video, 10 minutes long, was apparently well-received. However, as I commented earlier, the XP users weren't subjected to driver problems, Vista-capable yet sluggish PCs, or incompatible applications. And you can bet no one got a faceful of "designed to annoy" UAC prompts.

Many at Microsoft are undoubtedly concerned that with Windows 7 slated for early 2010, many corporations will skip Vista and simply wait for 7. Windows Vista is still under fire from many directions, including Forrester Research, which recently called Windows Vista "New Coke," a reference to one of the most famous and disastrous marketing campaigns of all time.