Apple's WWDC isn't usually the turf of Steve Jobs. It is, after all, the WorldWide Developer's Conference, not a consumer event. This year, however, things are different, with speculation over a new 3G iPhone. And, of course, the Apple Store went down Monday morning, meaning something was "up."
Side-note: nice to see Al Gore in attendance. Yes, that Oscar- and Nobel Prize winner, and it's rumored he's on Apple's Board of Directors. No, he didn't autograph any books.
Surprisingly, Jobs started his keynote with the iPhone 2.0 (though he did mention Snow Leopard --- Mac OS 10.6 --- so now the name is official). He also emphasized that Apple is really a three-part company now: Mac, music / video (the iPod and iTunes), finally the iPhone.
Scott Forstall and Phil Schiller came out to talk about the iPhone, but of this portion was just a rehash of the March announcement of the SDK and Enterprise support, but it was a useful refresher. After all, this is a Developer's confererence, right?
Lots and lots of demos, to the point that I was starting to wonder if they were doing it to see who could stay awake until the end of them. Unfortunate news is that the iPhone 2.0 software has been delayed until early July, and iPod Touch owners will pay $9.95.
The also announced "MobileMe." As we expected, forget about .Mac; this is the replacement. Push email, contacts, calendars -- works with native apps on the Mac and PC. $99 / year, 20GB of online storage and a 60-day free trial when iPhone 2.0 launches in early July. It’s like “Exchange for the rest of us,” said Apple's Phil Schiller.
Of course, what consumers really want to know is where is that 3G iPhone? And how much? And when?
First, Jobs came back and identified what Apple considered the big challenges for the 3G iPhone:
- 3G
- Enterprise support
- third-party applications
- more countries
- affordability
And then - finally - he started to address the 3G iPhone and how it met these challenges (though ticks 2 and 3 above are covered by the SDK, natch).
First, the cosmetics were addressed: thinner at the edges, black plastic back (I'm supposed to like that?), flush headset jack, same display, camera, but 3G. They then compared it to the Nokia N95 and Treo 750 and showed a 36% improvement in download speed.
What about battery life? You don't need to be a battery expert to know 3G is going to sap the battery more quickly. According to Apple, you get improved battery life from the original phone: "up to" (insert those words everywhere) 300 hours of standby time, 10 hours (from 8 hours) for 2G talk time; 3G talk time of 5 hours whereas other phones have 3 - 3 1/2 hours. Apple says web browsing of 5 - 6 hours, 7 hours of video and 24 hours of audio.
What else? The heavily rumored GPS is there, as well. Countries? Apple wants to hit 70 countries by the end of the year.
In this time of economic downturn, what about the all-important price? Just as rumored, although it wasn't announced if it was due to a carrier subsidy or not, the price has been reduced.
16 GB = $299, instead of $499.
8 GB = $199, rather than $399.
When: July 11th in 22 countries.
That tax stimulus check just got a target.
Update: The Apple Store is
back up. They can't seem to make up their mind if it's the iPhone3G (no space) or iPhone 3G (space). The press release does use iPhone 3G.
Update: Based on AT&T's
press release, it seems as though they are finally separating the voice and data plans. Lowest priced voice plan is $39.99, and an unlimited data plan is $30. What this means, however, is they lowered the price, but get the $200 back from you in the plans - as this is $10 / month more than previously, if you get both voice and data, and you have a two-year contract.
Interestingly, AT&T also says that the revenue sharing model between them and Apple is now gone!
Worst news: no more buying online. You'll have to go into an Apple or AT&T store to get the device, and activate it there. This means, for me, no iPhone 3G for quite some time, as I'm not going to stand in line for a piece of electronics.