HD-DVD's Backer, Toshiba, to Launch Blu-ray Player

Toshiba, originally the leader of the HD-DVD format which lost out to Blu-ray in 2008, will cave all the way by the end of 2009, launching its own Blu-ray player.

While the company earlier admitted defeat, this has to be the greatest loss of face, period. Based on the Google translation, I think it will be called the BD-18. Not much else spec-wise is known about the player, but arriving at the end of 2009 as it's scheduled to, it's going to be way behind the curve, oh, what's that other company's name? Sony.

Sony was the leader behind the Blu-ray format, BTW.